profile
01
Art Director and GenAI Specialist with a hands-on approach to creative production. Uses generative AI as a practical tool for building visual concepts and assets, with strong control over style, quality, and brand consistency. Experienced in leading visual direction, refining AI outputs into usable creatives, and delivering work fast in iterative environments.
experience
02
Art Director 2023 – 2025
Fuksiarz
Led visual communication for a nationwide sportsbook brand across integrated advertising campaigns, including TV, ATL, BTL, and TTL. Delivered campaigns with national reach, with TV spots aired in prime time during major global sporting events (averaged around 3 - 4 million viewers per game in Poland). Managed a five-person in-house creative team, scaling to larger cross-functional teams for video productions combining AI-assisted workflows and live-action shoots.Owned the entire creative process and end-to-end production, working closely with brand ambassadors and external partners to ensure visual consistency and strong brand alignment. Designed and implemented AI-based workflows to improve efficiency and creative quality, particularly in video production.
Senior Designer 2021 – 2023
Fuksiarz
Created static and animated assets for multi-channel campaigns, mentored junior and mid-level designers, and kept design quality and brand consistency in check.
UX/UI Designer 2022 – 2024
Royal Gambit
Designed UX/UI for a mobile betting and casino application, working closely with developers and product owners to build clear, intuitive user flows, with a strong focus on usability and performance across iOS and Android.
Designer 2019 – 2021
Bugsy Empire
Created static and animated graphic materials and delivered UX/UI design for diverse international projects, working with clients on casino comparison platforms for the Japanese, Brazilian, and Polish markets.
freelance projects
flashback
Character animation for a brand hero using Rive.app, delivered interactive motion assets optimized for both mobile application and website use.
dogfan.pl
Designed the website for a pet-focused content platform, covering visual layout, user experience, and overall visual direction.
works
03
traditional video production workflow
Fast-paced content created with AI tools to maximize speed, flexibility, and creative exploration while maintaining a strong visual identity.
production process breakdown
project context
Role: Producer & Art Director
Format: Short-form video
Format: Short-form video
Short-form video created under tight time constraints, requiring rapid iteration and visual experimentation.
brief
Create a high-impact brand campaign for a bookmaker, designed for national TV broadcast during the UEFA European Championship, leveraging strong personalities and narrative-driven storytelling.
creative challenge
- Stand out during one of the most competitive advertising periods of the year
creative direction
- Narrative-driven concept
script & concept development
Script and concept developed in close collaboration with the brand’s marketing team and copywriter, aligning creative ideas with strategic communication goals.
location scouting
Production relocated from Poland to Rome within four days due to ambassador availability and tight deadlines. Three locations secured within a 100-meter radius to optimize production efficiency.
production
Full responsibility for hiring personally selected specialists for the production.
Full responsibility for visual execution and consistency on set, working directly with brand ambassadors Zbigniew Boniek (soccer legend and UFEA president) and Krzysztof Stanowski.
post-production
Final structure, pacing, and tone shaped through classic post-production workflows, ensuring compliance with national broadcast standards.
final outcome
The campaign became one of the best-performing customer acquisition campaigns in the company’s history.
Delivered under a tight deadline, the project successfully combined strong creative execution with measurable business impact.
AI-driven video production workflow
Fast-paced content created with AI tools to maximize speed, flexibility, and creative exploration while maintaining a strong visual identity.
production process breakdown
project context
Short-form video created under tight time constraints, requiring rapid iteration and visual experimentation.
My role: Art Director
Format: Short-form video
Format: Short-form video
brief
Create a dynamic video ad promoting a new welcome offer for a bookmaker.
Key requirements:
- Communicate the excitement and immediacy of the welcome offer
- Build a strong, memorable visual hook
- Clearly introduce the offer as something new and special
creative challange
- Translate the mechanics and energy of a gambling machine into a video format
- Avoid cliché casino visuals
- Keep the execution modern, bold, and brand-driven
creative direction
- Communicate the excitement and immediacy of the welcome offer
- Build a strong, memorable visual hook
- Clearly introduce the offer as something new and special
storyboard & animatic
Tools: Procreate, After Effects
Narrative structure and key shots defined through hand-drawn storyboards. Storyboard frames assembled into an animatic to establish timing, pacing, and transitions.
ai concepting
Tools: Procreate, After Effects
AI used to generate concept frames, characters, and environments as visual foundations that suited the idea.
frame refinement
Tools: Procreate, After Effects
Selected AI-generated key frames refined manually to achieve visual precision and consistency.
animation
Tools: Procreate, After Effects
Refined key frames animated and stylized to create motion, transitions, and pacing.
editing & montage
Tools: Procreate, After Effects
Final structure, pacing, and flow shaped through classic editing workflows.
final outcome
Polished, platform-ready video assets combining AI ideation with traditional art direction and craft.
work snapshots
A snapshot overview of additional projects, shown without detailed workflow descriptions. In each case, the workflow is shaped by initial assumptions, budget, and the intended outcome.
traditional workflow
traditional workflow
traditional workflow
AI-driven workflow
AI-driven workflow
traditional workflow
traditional workflow
AI-driven workflow
traditional workflow
tools
04
Core Creative Software
Figma
After Effects
Photoshop
Illustrator
Premiere Pro
Generative AI (Image)
Nano Banana
Firefly
Midjourney
Stable Diffusion
Flux
DALL-E
Generative AI (Video)
VEO
Kling
Runway
Higgsfield
Weavy
Augmentation Tools
Rive.app
Lottie